Top 4 SEO Tips for Beginners – Ways to Boost Your Site in Google
As a beginner to SEO or search engine optimization, you need to fully understand that there’s no magic way in order to rank your site in the first pages of Google, Yahoo, or Bing. As a matter of fact, search engines are generally operated by complex algorithmic processes. It really takes a lot of effort and time to convince the bots that your web page or website itself deserves to be on one of the highest rankings. Using these top 4 SEO tips will have your small business ready to compete in the digital age.
Nevertheless, there are also certain rules that you can follow in order to optimize your site as well as provide the search engine robots with the right signals that they need.
While the world wide web is currently flooded with a lot of advice and tips. Especially regarding with search engine optimization. Most of the posts actually talk about search engine optimization in a theoretical way. They don’t focus on how it can be applied in general SEO practice.
This is the reason why most website owners are already getting confused and because of that, they either don’t get their expected results in their SEO campaign or they simply give up with search engine optimization.
Maximizing SEO
Having said that, what you’ll read in this post is tested and proven helpful SEO advice that really works. A lot of people have even tested this SEO technique over the years on several sites and they managed to achieve remarkable results.
Obviously, there are a lot of other things that you can do in order to help your website or web page achieve much better rankings. However, the search engine optimization tips that are presented below will actually give you a competitive advantage. This will be a truly solid foundation for your website. As well as reliable framework that’s one hundred percent safe. Also without taking risks of getting penalty on google, and above all, the strategy really works well.
Aside from the tips, we have also added real samples from two sites that we have been doing search engine optimization work, in order to help you fully understand regarding with how you should apply these guidelines on your own blog or website.
1. Page Description and Titles
Page Titles
Proper page titles are really necessary aspect of search engine optimization. This is the reason why it’s the very first thing on our list. Our findings indicate over the last few months actually showed that page titles are even more imperative than ever. Most especially for Google search engine optimization.
In addition to that, the most essential characteristics of having optimized page titles are:
- It should be descriptive and brief.
- Each page should have a unique and clear page title, which describes the content of the page accurately.
- It should help the user completely understand what the web page is about.
Title of the Homepage
Your homepage title can include your business or website’s name as well as other pieces of important information. Such as the location of your physical store or maybe some of your main offerings or focuses. Titles are one of the most important of the top 4 SEO tips as it impacts the first think a potential customer will see about your website.
2. Title of Your Site’s Post or Other Pages
The titles of other pages or posts of your website must describe what your page is about in an accurate manner and it should also be attractive to the user or searcher.
Description
The description meta tag of your page is also very important for your search engine optimization. As a matter of fact, Google as well as other leading search engines nowadays need a detailed summary of what your page is truly about. In addition to that, Google might also decide to show what you put in your description as a snippet for the website or web page. This is section used to indicate what you might want your webpage to be focused on.
Simply put, it doesn’t mean that what you type in the description of your page will actually show in the snippet. In order to help you further, check these guidelines on how to write a good description:
- Avoid repeating your title in the description
- Make sure that you always provide a detailed, simple and unique description for your posts, pages, as well as products of your site
- Keep the size around 140 to 150 characters long
- Never add too many keywords
- You can try to use your description as one way to getting your page advertised to your readers. This way they will click on the title of your post as well as visit your web page or website
3. Permanent Link Structure of Your Website
The word permanent link structure is used in order to describe the link’s format. This refers to a webpages use of tags or categories pages or a website’s individual posts. It’s actually shown in the address bar of the browser as well as in the search results, right below the title of the page.
URLS SEO Guidelines
- Make sure that you keep your URLS easy and simple to understand for users and search engines
- As much as possible, use hyphens (-) in order to separate the words that are making up the URL
- You should avoid lengthy links with irrelevant or unnecessary details
- Only use words that best describe what your web page is really about but you also need to avoid keyword stuffing when writing
Breadcrumb
You need to make sure that all your internal pages have a breadcrumb. A breadcrumb is referred to a set of links that are found at the top of each page that helps in navigation. If you’re using WordPress, then there are a lot of free plugins that you can use in order to make a breadcrumb.
4. Internal Linking
When talking about internal links, what we mean here are the links in a web page. Which point to other web pages within your website but not external links. Internal links are actually extremely important factor for the SEO of your website. However, still a lot of site owners aren’t using it properly. The guidelines for internal linking are actually simple and easy to follow:
- Link related posts together either through using the full title of the article, or through using keyword anchor text.
- Make sure that all the links are truly useful both for your readers as well as easy to understand by the algorithm of search engines.
- Never make links for search engines alone. In fact, an internal link must help the user navigate or browse your website even better.
- Don’t use terms such as “click here” for your internal linking.
With these top 4 SEO tips you should have an advantage over your competitors who won’t put in the effort to boost their webpage.