How to Make More Money from your Beauty Salon Business

You have a beauty business up and running. Well, good for you but do you know how often business owners tend to face problems when it comes down to saving up on costs? Growing your salon business is tough and there are some proven ways to improve your chances at success. They are mainly administrative requirements that require a lot of extra money from your budget going to waste almost every year. For instance, a new paper calendar, or diary for making appointments or a paper-based organizer.

In the highly competitive salon industry, keeping a competitive edge always pays off. It enables you to stay ahead of your competitors in today’s fast paced business world and in turn make more money as you go. Many salon professionals are unaware of simple tips and tricks that will enable them to make more money in their salon business. One very effective technique that is quickly picking up its pace in the salon business is that of online appointment scheduling. Here are a few essential tips and benefits that the online booking of appointments will entail for your salon business:

Growing Your Salon Business

Elimination of no-shows –

By allowing your clients to make appointments online, you will be able to track upcoming appointments automatically. Not only this but, you will also be able to send automated reminders to your clients at a pre-decided date and time before their actual appointment to ensure elimination of no-shows. You will save up on time that is lost when a scheduled appointment does not show up.

Elimination of unnecessary paper costs –

The best part about online appointment scheduling is that you will be saving up on a lot of unnecessary paper costs. Such as diaries, journals, registers that were used up in manual bookings. You might need a few of those around just in case. But the volume in total would be reduced by a noticeable amount.

Floating promotions online –

Promoting your offers and deals is a big cost as well. From brochures, to standees, flyers and buntings to placement of ads on social media platforms can be a significant cost. Once all your clients will be making the booking using the online scheduling system, they will be prone to looking at your promotional offers and deal ads on the system. You can make use of this online system to save up on promotional costs as well.

Staying updated with weekly/monthly schedules –

It will be a lot easier to stay up-to-date with your technicians’ weekly/monthly schedules and taking note of their appointments as well. This will aid in saving up valuable time since everything will be available online. The system will be accessible from anywhere in the world.

Attaining reviews and feedback made convenient –

It is quite simple to attain instant feedback from your clients right after they have availed your services. An automatic feedback form can be sent to your clients through your online appointment scheduling system.

However, it is important to note that offering online scheduling of appointments does not mean that phone call appointment settings must be eliminated. It is good to have manual follow ups with clients as well in case the system server is down. Also, some clients take time transitioning into the new online scheduling system. So, for the time being they might prefer the conventional method of making booking by using the phone. It will be a good idea to keep one receptionist on board to continue taking phone call bookings. At least until the conventional method of booking is completely phased out.

About Small Business Care:

At Small Business Care we continually work to find tools and solutions for small businesses. We are always looking to profile successful small businesses. The tools the use and general strategies on how to improve your business. On Tuesdays we usually have a post on technology tools for small businesses as part of our “Tech Tuesday”. On Friday’s we focus on financial issues that small business are likely to see for our “Finance Friday”. Saturdays will be “Startup Saturday” where we will either follow a startup on their journey or do a one posting on a new company. We have a range of experts in various fields to help make sure your small business avoids these major missteps.